There is a Nigerian model of the Barbie doll, and it is recently poised to take the US through hurricane.
Created through Nigerian entrepreneur Taofick Okoya in 2007, the toy line options African dolls with other hair textures and pores and skin tones starting from mild to darkish. And the most efficient phase? They are all rocking the most recent in fresh African models, with colourful wax print patterned clothes and pants.
The “Queens of Africa” doll line is already standard in Nigeria and right through the African continent — in 2014 the dolls outsold Mattel in the Nigerian market. Now, Okyoya has introduced that along with assembly with doable American vendors, he’ll be taking the dolls on a “Coming to America” tour throughout the United States between Might and July, with stops in Atlanta, New York, and Chicago scheduled.
Over the past a number of years, the problem of variety in youngsters’s dolls has turn out to be a larger dialog, with dolls just like the Angelica doll and Positively Perfect dolls becoming more popular on-line. Even Mattel has taken understand, it introduced an all new line of Barbie dolls with more diverse body-types and skin tones in January.
In step with Forbes, Okoya mentioned he entered the sector of doll-making after his younger daughter expressed to him the will to be white. The conception of the dolls, subsequently, is to have fun African good looks with the next motto: “Empowering the African girl child.”
And the Queens of Africa line is not preventing simply at dolls. Okoya and his group have additionally added an academic guide collection underneath the logo that teaches self-confidence and cultural satisfaction.
Confidently, the dolls can be on toy retailer cabinets in The us and the world over quickly. Till then, they are able to be bought by way of Amazon.
Watch a video of Taofick Okoya discussing the “Queens of Africa” dolls under.